OUR BEST20
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MILANO UNICA&PREMIÈRE VISION PARIS

Photo:Première Vision Paris 2024SS / STYLEM Booth

Exhibition report of Milano Unica and Première Vision Paris

We exhibited at Milano Unica (Milan, Italy) and Première Vision Paris (Paris, France), two of the world's leading textile exhibitions, held from late January to early February 2023, and made proposals for the 2024 spring/summer season at both exhibitions.

At the same exhibition held in July 2022 for the fall/winter 2023-2024 season, "luster," "surface texture," and "light weight" were the material trends that attracted attention, and many synthetic fiber materials were selected for our products.

We had been in business negotiations with famous maisons since December 2022 for the 2024 season, and we had grasped the approximate material trends and made predictions, but at the exhibition, while synthetic fabrics continued to be popular, there were more requests for natural fabrics than expected.
In particular, high quality cottons, hemp fabrics washed, bleached, and dried in the sun, and cotton raschel fabrics were popular, indicating that the material trend is about to change significantly. Furthermore, we got the impression that luxury brands around the world are seeking high-quality natural fibers.

Here are the BEST 20 of our products selected by customers at both exhibitions.